Terms of Service

1. Agreement to Terms

By downloading, installing, or using the OxGuide mobile application or website ("Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, do not use the Service.

These Terms constitute a legally binding agreement between you ("User," "you," or "your") and OxGuide ("we," "us," or "our").

2. Description of Service

OxGuide is a mobile application and website that provides:

• AI-powered tour guide for Oxford landmarks and attractions
• Turn-by-turn navigation to points of interest
• Landmark detection using your device's camera
• Curated tours and itineraries for exploring Oxford
• In-app purchases for premium features and day passes

3. Eligibility

To use the Service, you must:

• Be at least 13 years of age (or 16 in certain jurisdictions)
• Have the legal capacity to enter into a binding agreement
• Not be prohibited from using the Service under applicable laws

If you are under 18, you represent that your parent or legal guardian has reviewed and agreed to these Terms.

4. Account Registration

4.1 Account Creation

To access certain features, you must create an account using email and password, or Google Sign-In. You agree to provide accurate, current, and complete information during registration.

4.2 Account Security

You are responsible for:

• Maintaining the confidentiality of your login credentials
• All activities that occur under your account
• Notifying us immediately of any unauthorized access

We are not liable for any loss arising from unauthorized use of your account.

4.3 Account Termination

You may delete your account at any time by contacting hello@oxguide.com. We reserve the right to suspend or terminate accounts that violate these Terms.

5. Subscriptions and Purchases

5.1 Premium Features

The Service offers premium features through in-app purchases including 1-day, 2-day, 3-day, and 7-day access passes with unlimited landmark access and extended AI Guide usage.

5.2 Payment

• All purchases are processed through Apple App Store or Google Play Store
• Prices are displayed in your local currency and include applicable taxes
• Payment is charged to your App Store or Play Store account upon confirmation

5.3 Activation

• Purchased day passes must be activated before use
• Once activated, the pass duration begins immediately
• Passes cannot be paused, extended, or transferred

5.4 Refunds

Refund requests must be made through Apple App Store or Google Play Store. We do not process refunds directly. Refund eligibility is subject to the respective store's policies.

5.5 Price Changes

We reserve the right to modify pricing at any time. Price changes will not affect already-purchased passes.

6. Free Trial

New users may be eligible for a free trial that includes limited access to landmarks (up to 3), limited AI Guide questions (up to 10), and a 24-hour trial period. One trial per user/device. Trial benefits cannot be combined with paid passes. We reserve the right to modify or discontinue trials.

7. Acceptable Use

7.1 You Agree To:

• Use the Service only for lawful purposes
• Follow all applicable local, national, and international laws
• Respect the rights and safety of other users

7.2 You Agree NOT To:

• Use the Service while operating a vehicle or in unsafe situations
• Attempt to reverse-engineer, decompile, or hack the Service
• Circumvent security features or access restrictions
• Use the Service to harass, abuse, or harm others
• Submit false, misleading, or fraudulent information
• Use automated systems or bots to access the Service
• Infringe upon intellectual property rights
• Resell or commercially exploit the Service without permission
• Use the AI Guide for illegal, harmful, or abusive purposes

7.3 AI Guide Usage

When using the AI Guide feature:

• Keep questions relevant to landmarks, Oxford, and tourism
• Do not attempt to manipulate the AI for harmful content
• Understand that AI responses are informational and may contain errors
• Do not rely on AI responses for safety-critical decisions

8. Safety Disclaimer

8.2 Physical Safety

• Some landmarks may have restricted access, opening hours, or entry fees
• Verify accessibility and safety conditions before visiting locations
• We are not responsible for injuries or incidents during tours

8.3 Accuracy Disclaimer

• Navigation routes are provided for guidance only
• Landmark information may be outdated or inaccurate
• AI Guide responses are generated and may contain errors
• Always verify critical information from official sources

9. Intellectual Property

9.1 Our Intellectual Property

The Service and its contents are protected by intellectual property laws:

• App design, code, and functionality
• OxGuide name, logo, and branding
• AI Guide content and responses
• Curated tour routes and descriptions

9.2 Your Content

By submitting content (e.g., feedback), you grant us a non-exclusive, royalty-free license to use, modify, and display such content for improving the Service.

9.3 Third-Party Content

• Map data is provided by Mapbox and subject to their terms
• Place information is sourced from Google Places API
• Landmark images may be subject to third-party copyrights

10. Privacy

Your use of the Service is also governed by our Privacy Policy, which explains how we collect, use, and protect your information.

11. Disclaimers

11.1 "As Is" Provision

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ACCURACY OR RELIABILITY OF CONTENT.

11.2 Service Availability

We do not guarantee:

• Uninterrupted or error-free operation
• Compatibility with all devices
• Availability in all locations
• Accuracy of AI-generated content

11.3 Third-Party Services

We are not responsible for third-party services, including map and navigation data accuracy, place information correctness, and payment processing issues handled by app stores.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES. OUR TOTAL LIABILITY SHALL NOT EXCEED THE AMOUNT YOU PAID FOR THE SERVICE IN THE 12 MONTHS PRECEDING THE CLAIM.

Some jurisdictions do not allow limitation of liability for certain damages. In such cases, our liability is limited to the maximum extent permitted by law.

13. Indemnification

You agree to indemnify, defend, and hold harmless OxGuide and its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including legal fees) arising from your use of the Service, your violation of these Terms, your violation of any third-party rights, or your content or submissions.

14. Termination

14.1 By You

You may stop using the Service and delete your account at any time.

14.2 By Us

We may suspend or terminate your access if you:

• Violate these Terms
• Engage in fraudulent or illegal activity
• Pose a security risk to the Service or other users

14.3 Effect of Termination

Upon termination, your license to use the Service is revoked, unused portions of purchased passes are forfeited, and provisions that should survive (liability, indemnification) remain in effect.

15. Changes to Terms

We may modify these Terms at any time. We will notify you of material changes by posting updated Terms, updating the "Last Updated" date, and sending an email for significant changes. Your continued use after changes constitutes acceptance. If you disagree with changes, stop using the Service.

16. Governing Law and Disputes

16.1 Governing Law

These Terms are governed by the laws of England and Wales, without regard to conflict of law principles.

16.2 Dispute Resolution

Before filing a legal claim, you agree to attempt to resolve disputes informally by contacting us at hello@oxguide.com.

16.3 Jurisdiction

For disputes that cannot be resolved informally, you agree to submit to the exclusive jurisdiction of the courts located in England and Wales.

16.4 Class Action Waiver

To the extent permitted by law, you waive the right to participate in class actions or class arbitrations.

17. General Provisions

• Entire Agreement: These Terms, along with our Privacy Policy, constitute the entire agreement between you and OxGuide regarding the Service.
• Severability: If any provision is found unenforceable, the remaining provisions remain in full effect.
• Waiver: Our failure to enforce any right does not constitute a waiver of that right.
• Assignment: You may not assign your rights under these Terms. We may assign our rights without restriction.
• Force Majeure: We are not liable for failures caused by circumstances beyond our reasonable control.

18. Contact Information

Email: hello@oxguide.com
Location: OxGuide, Oxford, United Kingdom

19. Acknowledgment

BY USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS OF SERVICE.